Gore Launches $300 Million Climate Campaign

NASHVILLE, Tenn.— The former vice president, Al Gore, launched a three-year, multimillion-dollar advocacy campaign today calling for America to reduce its greenhouse gas emissions.

The Alliance for Climate Protection's campaign, dubbed "we," will combine advertising, online organizing, and partnerships with grass-roots groups to educate the public about global warming and urge solutions from elected officials.

"We're trying to get a movement happening to switch public opinion so that our leaders feel, 'Wow! We really need to make this a top priority issue,'" the alliance CEO, Cathy Zoi, said.

An advertising campaign will equate the climate-change movement with other grand historic endeavors, like stopping fascism in Europe during World War II, overcoming segregation in the Unite States, and putting the first man on the moon.

The struggles against fascism and segregation, as well as the Herculean effort to put the first man on the moon were not motivated by megalomania or a desire for thought and behavior control. On the contrary, freedom was the goal of those noble and selfless enterprises.